Full of opportunities to challenge China's heavy truck companies in fierce battles 2013


It is also the beginning of a new year. FAW Jiefang, Dongfeng, China National Heavy Duty Truck, Futian, etc., these trucking company's big brothers are ready to go after a severe winter in 2012, and they will be locked in opportunities that are full of opportunities and challenges. The year of growth in 2013.


China National Heavy Duty Truck: All-card attack


2013 sales growth of no less than 10% over the same period of last year, share increase 1%


In order to reduce the market risk factor and transform the previous single-domain development model, in the past two years, China National Heavy Duty Truck vigorously implemented the product structure optimization adjustment. Nowadays, with the heavy truck as the leading factor, the entire range of commercial vehicles for medium, light, passenger, special and engineering machinery has been formed, and the product marketing network is in full swing.


In response to changes in the domestic market situation, as well as the implementation of policies such as overrun prevention and high-speed toll collection, China National Heavy Duty Truck has also made targeted adjustments to its product structure, and has focused its lightweight products and medium- and heavy-duty truck products on its core products. Build.


China National Heavy Duty Truck Group Chairman Ma Chun-chi said that in 2013, Sinotruk aims to achieve sales growth of not less than 10% on a year-on-year basis and a 1% increase in market share for heavy-duty trucks.


Foton Motor: Active Change


Overseas sales increased by 17.8% year-on-year in 2013


In 2013, in the face of market changes, Foton Motor adopted a “proactive change” strategy and made a strategic transformation. Market-oriented, through strategic transformation, promote the dual upgrade of products and services, so as to enhance the company's core competitiveness and brand influence. Ultimately realize its international strategic layout and leapfrog development, becoming a world brand. This is a development idea of ​​Foton Motor. Currently, it has established joint ventures with Cummins and Daimler. Under the guidance of this strategic transformation, Foton Motor has continuously improved its product technology through joint ventures and cooperation. Foton Motor's global development strategy brings a significant brand effect, and Foton Motor is expected to achieve in 2013. Overseas sales increased by 17.8% year-on-year. It is reported that in the next few years, Foton Motor will launch a high-end heavy truck project code-named "H4-B" and code-named "M4" medium and heavy truck projects and light truck projects.


Dongfeng commercial vehicle: flat against the trend


2013: The sales volume is not less than 180,000 units and the share is not less than 20%


While most people think that 2013 will be the “growth year” for the heavy truck market, Huang Gang, general manager of Dongfeng Commercial Vehicles, believes that the heavy truck market in 2013 will decline slightly year-on-year, maintaining a scale of 900,000 vehicles throughout the year. .


Although Huang Gang is cautious in judging the future development of the market, he proposed a "challenging against the situation" in 2013 which is a very challenging goal. That is to say, while the big market is declining, Libao’s sales volume and market share of heavy-duty trucks will not be lower than 2012, which is no less than 180,000 vehicles and 20% respectively, and will continue to be the first in the industry.


In order to achieve this goal, Huang Gang will continue to deepen the second transformation of marketing, promote the transformation of dealers in the corporate governance structure, business models and talent mechanisms, build a hundred-year-old dealers can be passed on in order to drive sustainable business development of.


Shaanxi Steam Heavy Truck: Breaking Down the Vulnerable


2013: Target Locked 106,000


“In 2013, the sales target of Shaanxi Automobile Group was set at 106,000 units, which is expected to increase by 30%.” Fang Hongwei, chairman of Shaanxi Automobile Group, expressed Shaanxi Automobile's 2013 target. At the same time, he also judged that the heavy truck market will grow by 10% to 15% next year.


For the goal of rapid growth in 2013, Fang Hongwei believes that Shaanxi Automobile Group will mainly complete the transformation. "The strategic focus of the next year is the transformation of marketing." The most important task for 2013 is to break through the market for weak products. Fang Hongwei said that Shaanxi Automobile Group has paid more attention to the number of cars sold in its previous marketing, but it will focus on marketing services from the beginning of next year, "through the extension of services to gain a better market."


FAW Liberation: Success in Victory


2013: Sales of 169,000 units with a share of 17.5%


“The emphasis in 2012 was to be done. In 2013, we emphasized that we must do a good job.” Zhang Bing, General Manager of FAW Jiefang Automobile Sales Co., Ltd. told this newspaper that in 2013, the sales volume of heavy trucks in the FAW Liberation Group was 169,000 units, and the market share reached 17.5%, focusing on the promotion of J6 and natural gas vehicles, of which the J6 series has a target sales volume of 84,000 units. At the same time, the sales target for light trucks is 10,000, of which JL01 is 1,000 and Huwei light truck is 9,000.


In terms of marketing, in 2013, FAW Jiefang will optimize the network, do a good job in the marketing of sub-categories, strengthen terminal promotion, continue to promote product marketing planning, focus on strengthening the development and maintenance of large users, and deepen customer relationship management.


In terms of services, in 2013, Liberation will try to develop “service agreements” and “maintenance packages” projects with liberation characteristics, and test and promote them at large users and some service stations.


SAIC Iveco Red Rock: Moderate Growth


2013: Target 30,000, an increase of 76% over the same period of last year


Based on the rapid decline in 2011 and 2012, Xiong Weiming, General Manager of SAIC Iveco Hongyan, believes that the 2013 heavy truck market will not decline for the third consecutive year, but will show a modest growth trend, and it is expected to enter the stage of recovery growth. It is estimated that 700,000 heavy trucks will be sold throughout the year.


"The heavy truck market is expected to sell 700,000 vehicles next year, an increase of about 10% over the same period last year. The demand for dump trucks is expected to reach 245,000 units; the demand for tractors is expected to reach 215,000 units; the demand for trucks and special vehicles is expected to reach 240,000 units." Xiong Weiming said.


Based on this growth forecast, SAIC Iveco Hongyan’s sales target for 2013 is 30,000 units, an increase of 76% from 17,000 units in 2012. In addition, in 2013, Shang Yihong had to export 4900 heavy trucks abroad, an increase of 165% over the same period of last year. In the next few years, SAIC Iveco Hongyan will even have to reach an annual scale of 13,000 heavy trucks.



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